The challenge
Accountants are time-poor and caught between compliance and advisory. Advisory is often inconsistent, hard to scale, and difficult to deliver confidently across teams — leading to low-value, transactional client conversations.
The task
The Gap is an all in one platform designed to support accountants in delivering structured, valuable advisory. Our task was to promote this platform through an integrated, product-led creative campaign, led by a memorable insight-driven hook, clearly demonstrating real product value, and designed for a digital-first rollout across paid media, nurture email and LinkedIn.
The idea
Advisory doesn’t have to be complicated. With the right platform behind you, it can be confident, consistent and genuinely valuable.
The solution
We brought The Gap platform to life through product-led storytelling and engaging video content, from demos to feature-led narratives, showing how it helps accountants run better advisory meetings, no matter who’s delivering them.
