The Gap isn't just another advisory platform; it's a lifeline for accountants making the leap to business advisory. The obstacle? It's hard to explain just how revolutionary it is. We partnered with their innovative team to craft a brand that closes ‘the gap' between confusion and clarity.
Advisory, Made Easy
Our main objective was simple but transformative – add clarity and simplicity in how The Gap told their story. We started by identifying The Gap’s most important benefit and making it the brand’s cornerstone: Advisory, made easy. The simplicity of this statement set the tone for the entire brand.
Live in The_Gap
We created messaging to be as versatile as the platform itself, with a simple structure based on the idea that multiple users can enjoy The Gap – from bookkeepers to accountants and administrators. This same format effectively expresses the versatility of functions inside the system, from business planning to cashflow improvement.
A stronger connection
The new logo sets the scene for the brand idea – with a connecting line serving as a visual metaphor for the bridge The Gap provides between accountants and advisory services. This device runs throughout the design system, used as a way to connect the product with its various users.
Less is modern
With a design aesthetic that embraces contemporary minimalism, we zeroed in on what resonates most with the audience. By stripping away elements that obscure the core message, we crafted an identity that not only stands out but also speaks volumes.
Keep it simple
In line with our commitment to simplicity, charts, diagrams, and infographics are clean and straightforward, using lines and arrows instead of a riot of colours to present complex information in an easy-to-understand format.
The rebrand has enabled The Gap to speak directly to what matters most to their audience. By helping The Gap streamline its message, we’ve bridged the gap between their intricate services and the accountants seeking to expand their advisory roles; fulfilling our mission to simplify and amplify.
The rebrand has enabled The Gap to speak directly to what matters most to their audience. By helping The Gap streamline its message, we’ve bridged the gap between their intricate services and the accountants seeking to expand their advisory roles; fulfilling our mission to simplify and amplify.
