What’s in a name? Quite a lot, actually.
For a brand, it could mean the difference between attracting or repelling customers. When Jamie and Katie bought OCD (short for Obsessive Coffee Drinkers), they soon realised that the name didn’t reflect their positive outlook on life. We partnered with them to discover their authentic brand self. We recognised the need for a name that would resonate with the current societal pulse: a longing for hope and a lighter take on life. Brightside Coffee was born. The notion of small daily joys – like a cup of coffee – that can ignite positivity.
Sunny side up
At the heart of Brightside Coffee is a message of optimism. The brand doesn’t merely sell coffee; it offers a positive perspective – a ‘sunny side up’ approach to life, you might say. Every cup is a ritual of hope, a momentary pause to savour life’s simpler pleasures.
Taking a cue from art deco sensibilities, our design invites customers into a serene world, anchored by sunrise and sunset motifs. The visual landscape is an immediate cue to the brand’s mission: celebrating life’s joys, one cup at a time.
Liquid positivity
To reflect the new upbeat ethos, the brand’s coffee blends were renamed to evoke positive emotions: ‘Sun Up,’ ‘Silver Linings,’ and ‘Good Vibes.’ Each name serves as a subtle reminder of life’s sunnier aspects.
A new dawn
By tackling the challenge from multiple angles – name, storytelling, product naming, and design – we transformed a brand with a problematic name into a beacon of positivity and warmth. Brightside Coffee is now not just a cup, but a culture.
