From festive seasons to school holidays, our mini campaigns for Tauranga Crossing have transformed ordinary shopping trips into little adventures. Each campaign is focused on driving engagement, while adding a bit of personality to traditional retail promotions. Here’s a snapshot of our campaigns for Tauranga’s shopping destination.
Lolly Scramble
We reimagined Tauranga Crossing’s annual ‘Your ticket to Win’ competition as a ‘Lolly Scramble’, tapping into something familiar and fun, while weaving in some Kiwi style ‘sweet as’ references. Part skill, part luck, lolly scrambles are all about trying to get the best sweets. Just like the ‘sweet’ prizes on offer.
Colour Splash
School’s out, and creativity is in with ‘Colour Splash’. This campaign rekindled the joy of school art projects, transforming a vacant space into a vibrant hub of creativity. Featuring retro designs and a Kiwiana scavenger hunt, ‘Colour Splash’ was not just an activity but a celebration of community and colour during the school holidays.
Images above: © Tauranga Crossing
OMG it’s Xmas!
Online Christmas shopping? Not on our watch! Our multi-channel ‘OMG it’s Xmas’ campaign was designed to rev up the Christmas spirit and shopper footfall at Tauranga Crossing. We got Christmas shoppers dreaming with eye-catching neon sign visuals paired with a tongue-in-cheek OMG headline, contrasting the dark backdrop of a brand new limited edition blacked-out MG car.
Images above: © Tauranga Crossing
