SoulMate is a premium baked pet food product that is sustainably sourced and manufactured in New Zealand and distributed around the world. In a market of lookalikes, our task was to create a brand that not only stands out but breaks the mold of conventional pet food design.
For pets with taste
This is a brand for the pet lovers. For those passionate
people who think pets are greater than people. We used this insight to create a brand that focuses on how awesome our sidekicks really are.
The bold and the beautiful
To stand out on a crowded shelf, we had to find a way to combine colours in ways that hadn’t been done in the industry before. We paired vibrant combinations, with a distinctive 70s vibe – channeling retro lava lamps in the process.
Heart of the party
Photography plays a big role in connecting the dots in this brand. SoulMate imagery celebrates the depth of the bond shared with pets – merging style with sentiment by showcasing moments where pets are the heart of gatherings, an irreplaceable presence in our lives.
Fashion meets furry
Utilising bright colours and patterns derived from clothing fabric, our packaging design is a fashion forward and trendy look for the pet influencers of the world. Because animals are people too.
