HK

Formerly Heirloom Kitchens, HK is a premium nationwide kitchen manufacturer based in Tauranga. We worked with them on a modern rebrand, designed to reflect their shift from being ‘the builder’s choice’ to being everyone’s choice.

Feelgood Kitchens
We spend so much of our time in the kitchen – which means it can have a big effect on our wellbeing. We developed a strategy around the idea that a well-designed kitchen actually makes you feel better about life.

HK
HK 1 logo animation
HK 1 logo animation
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HK 1 logo animation
HK 1 logo animation
HK 1 logo animation
HK 1 logo animation
HK 2 text animation
HK 2 text animation
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HK 2 text animation
HK 2 text animation
HK 2 text animation
HK 2 text animation
HK 3 text
HK 3 text
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HK 3 text
HK 3 text
HK 3 text
HK 3 text

What’s in the box?
We wanted to create a simple mark that could be interpreted in many different ways for the viewer – echoing the flexibility of an HK kitchen. Our logomark is modern and design-led, just like HK.

HK 4 billboard
HK 4 billboard
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HK 4 billboard
HK 4 billboard
HK 4 billboard
HK 4 billboard
HK 5 poster
HK 5 poster
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HK 5 poster
HK 5 poster
HK 5 poster
HK 5 poster
HK 6 cups
HK 6 cups
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HK 6 cups
HK 6 cups
HK 6 cups
HK 6 cups
HK 7 messaging
HK 7 messaging
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HK 7 messaging
HK 7 messaging
HK 7 messaging
HK 7 messaging
HK 8 factory
HK 8 factory
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HK 8 factory
HK 8 factory
HK 8 factory
HK 8 factory
HK 9 text
HK 9 text
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HK 9 text
HK 9 text
HK 9 text
HK 9 text

Colour that feels good
A sunny and optimistic colour palette creates an inviting brand language and feelgood factor. Bold, vibrant contrasts combine to create a colourful and flexible identity system that works across every touchpoint.

HK 10 colour
HK 10 colour
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HK 10 colour
HK 10 colour
HK 10 colour
HK 10 colour
HK 11 socials
HK 11 socials
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HK 11 socials
HK 11 socials
HK 11 socials
HK 11 socials
HK 12 books
HK 12 books
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HK 12 books
HK 12 books
HK 12 books
HK 12 books
HK 13 text
HK 13 text
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HK 13 text
HK 13 text
HK 13 text
HK 13 text

Capturing the little moments
Kitchens should always look lived in, which means featuring people – so our photography highlights the relatable shared moments rather than focus on empty rooms. It’s about being vibrant and people focused, paired with close ups of finer details.

HK 14 photography
HK 14 photography
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HK 14 photography
HK 14 photography
HK 14 photography
HK 14 photography
HK 15 photography
HK 15 photography
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HK 15 photography
HK 15 photography
HK 15 photography
HK 15 photography
HK 16 text
HK 16 text
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HK 16 text
HK 16 text
HK 16 text
HK 16 text

Moving blocks
We developed a grid-like, flexible identity system that reflects the box-like approach to designing a kitchen. The two rectangle shapes within our logo can also be used to house imagery and bring personality into the brand.

HK 17 website
HK 17 website
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HK 17 website
HK 17 website
HK 17 website
HK 17 website
HK 18 truck
HK 18 truck
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HK 18 truck
HK 18 truck
HK 18 truck
HK 18 truck