PMG needed to drive awareness and engagement for the Direct Childcare Fund capital raise, converting pre-offer investor interest into live-offer registrations while securing new capital to support ECE acquisitions.
WOODS were tasked to create a compelling, multi-channel campaign that speaks to investors seeking both long-term financial security and positive social impact, clearly articulating how investment in early childhood education (ECE) property delivers stable returns while supporting New Zealand families and future generations.
Invest today for a better tomorrow
We positioned childcare property as an investment that grows with confidence, backed by long-term leases, strong demand, and government support, while contributing to safe, inspiring spaces where Kiwi children can thrive. The tone is optimistic and purpose-led, inviting investors to be part of something meaningful.
The Solution
A cohesive creative theme delivered across video, digital, landing pages, EDMs, events, and press, designed to educate, inspire, and convert. The campaign balances rational investment credentials with an emotional, feel-good narrative, guiding investors from awareness through to sign-up while highlighting both financial returns and lasting social value.
