Kathleen Kilgour Centre
A brand that reassures
Define the Problem
New Zealand’s latest state-of-the-art cancer treatment facility required signage that would complement its sleek angular design, while creating a warm, unintimidating environment to support patients on their journey.
Design the Solution
By using a journey motif based on the origins of the name ‘Tauranga’ (‘safe anchorage’), the brand is focused on the idea that the Kathleen Kilgour Centre not only supports patients through their journey with cancer, but actually takes charge and leads them towards better health.
Deliver the Experience
We carried the journey theme through with the logo, using double lines to create pathways linking back to an anchoring point.
Client
Kathleen Kilgour Centre
Deliverables
Brand strategy - Brand identity - Signage - Website - Printed collateral.
Creating A Pathway
Typography reflects the journey theme, creating pathways and networks within the negative space.
Your Anchor In The Storm
Lines are used throughout the brand to reflect that KKC are your anchor.
